INFOCUS Marketing Expands Beyond List Rental Management with Done in One Integrated Marketing Services

Infocus Marketing Continues Expansion of Services with List Management, Print Production, Mail Fulfillment, Design, Copywriting, Email Campaign Management, and List Brokerage

(Warrenton, VA) September 2, 2010 –- Once specializing solely in the rental management and marketing of membership, conference and subscriber lists for trade associations and publishers, INFOCUS Marketing is quickly building momentum with their newly integrated marketing services. In June, the firm announced the acquisition of a 20-year old printing and mailing services company. Since then, INFOCUS has positioned itself as a direct marketing organization offering list rental management, print production, mail fulfillment, design, copywriting, email campaign management, and list brokerage to leading trade associations and business organizations across the Nation. The expansion of resources has enabled INFOCUS to begin branding their integrated marketing services as Done in OneSM.

“Managing multiple marketing efforts, deadlines, and vendors can really stretch staff & resources,” says Jeannine Gibson, director of marketing at INFOCUS. “Our expanded marketing services offer the tangible benefit of convenience, time and cost savings. Whatever the need - design and delivery of a direct mail piece to your database, professional printing of marketing collateral, to pinpointing the perfect industry prospect list with email or postal contact information - we have the experience and the ability to provide these services to our customers and clients as their one direct marketing source. Appropriately, we branded our integrated marketing services as Done in OneSM.”

Since 1990, INFOCUS has primarily focused on managing the rental and marketing of membership and conference lists for professional trade organizations in nearly every industry. “With twenty years of experience and service on behalf of national trade associations,” adds Gibson, “we know their world and understand their list rental customers. Our decision to provide integrated marketing services was the next logical step in serving our list management clients, their suppliers and the companies wanting to target messages to them, positioning INFOCUS as an organization that offers 40 years of combined direct mail, printing and list management and brokerage experience found all in one place.”

To learn more, contact Jeannine Gibson at 800-708-5478 or jgibson@infocusmarketing.com or visit www.InfocusMarketing.com.

About INFOCUS Marketing:
Founded in 1990, INFOCUS Marketing (www.InfocusMarketing.com) is recognized as the leading provider of direct marketing services to trade associations and business organizations across the United States.

Offering the benefit of convenience, time and cost savings as your one direct marketing source, we specialize in creating revenue and visibility by providing member and subscriber list rental management, email and postal list research and acquisition, mail fulfillment, print production, and email campaign management. Add in our design, copywriting, and data services, and you have a full-service and trusted and partner that can handle your marketing needs from start to finish.

INFOCUS Marketing is located in Warrenton, VA, in the Washington, DC Metro Area and can be reached at 800.708.5478.

Contact:
Jeannine Gibson
Director, Marketing
800.708.5478, Ext. 3243
jgibson@infocusmarketing.com