INFOCUS Marketing Responds to Decision from the Postal Regulatory Commission to Deny Increase of Postal Rates

Marketing services provider applauds decision from the Postal Regulatory Commission to deny a rate increase by the U.S. Postal Service.

(Warrenton, VA) October 4, 2010 –- INFOCUS Marketing, a DC Metro based firm specializing in direct mail, print production, and mailing list services to trade associations and businesses across the nation, announces their support of the Postal Regulatory Commission’s (PRC) decision to deny a proposed 5.6 percent rate increase by the U.S. Postal Service. The PRC announced their decision on September 30th.

“We are pleased with the decision from the Postal Regulatory Commission,” says Jeannine Gibson, director of marketing at INFOCUS. “Through our membership in the Direct Marketing Association and the Mailing and Fulfillment Services Association, we have had the opportunity to participate in the efforts of the Affordable Mail Alliance which was a driving force in the fight against the rate increase. As an organization offering mailing and fulfillment services to businesses and professional trade associations, we have an obligation to keep costs competitive, allowing our customers and clients the opportunity to utilize direct mail at the best possible price. The increase would have placed an unjustifiable cost on both business and consumer mailings.”

Founded in 1990, INFOCUS Marketing has evolved from primarily providing mailing list rental management services, to also offering direct mail, print production, copy writing and design, email campaign management and list brokerage services. “Certainly, marketing techniques and strategies have evolved greatly in the last twenty years,” adds Gibson. “However, our clients and customers still utilize direct mail as an effective and powerful tool in their marketing campaigns. Whether they need to announce a new product or service offering, market a conference or special event, or deliver a promotion to their customer or prospect database, direct mail continues to make a lasting impression.”

To learn more, contact Jeannine Gibson at 800-708-5478 or jgibson@infocusmarketing.com or visit www.InfocusMarketing.com.

About INFOCUS Marketing:
Founded in 1990, INFOCUS Marketing (www.InfocusMarketing.com) is recognized as the leading provider of direct marketing services to trade associations and business organizations across the United States.

Offering the benefit of convenience, time and cost savings as your one direct marketing source, we specialize in creating revenue and visibility by providing member and subscriber list rental management, email and postal list research and acquisition, mail fulfillment, print production, and email campaign management. Add in our design, copywriting, and data services, and you have a full-service and trusted and partner that can handle your marketing needs from start to finish.INFOCUS Marketing is located in Warrenton, VA, in the Washington, DC Metro Area.

Contact:
Jeannine Gibson
Director, Marketing
800.708.5478, Ext. 3243
jgibson@infocusmarketing.com